How to Get Better Instagram Reels for Your Country Club
Most country clubs I talk to know they should be on Instagram more. The reasons they are not all boil down to the same thing: producing good vertical video on a consistent schedule is hard, and most clubs do not have someone in house who can do it. The result is a club Instagram account that posts once a month with a phone photo of a sunset over the 18th green and almost nobody engages with it.
That is a fixable problem, and the fix usually starts with the right footage.
What actually works on club Instagram
The reels that get reach are the ones built around motion: a drone dropping over the green, a slow reveal of the clubhouse at sunrise, a tracking pass down a fairway, the orbit around a tournament tent on a perfect Saturday. Static images and slideshow style posts get almost no algorithmic push. Vertical video does.
The other thing the algorithm rewards is volume. A club posting two or three reels a week dramatically outperforms one posting once a month, even if the once a month post is higher production. Consistency matters more than perfection.
How a single aerial shoot becomes weeks of content
A two to three hour drone shoot at a country club, done right, produces enough material to post all season. I deliver vertical reels already formatted for Instagram and TikTok, plus 16:9 cuts for Facebook and YouTube, plus stills for static posts and member newsletters. A single morning of shooting becomes 30 to 50 individual pieces of content the club can space out across the year.
That changes the math. Instead of paying a videographer per post, a club pays for one shoot and runs from that content library for months. Most clubs I work with run a seasonal package: a shoot in spring after the course greens up, one in late summer, and a fall foliage shoot. That covers the year.
What to post and when
Membership push: signature flyovers on the club homepage, in the membership packet, and in monthly prospect outreach. Event marketing: clubhouse and lawn aerials for wedding and corporate prospects. Member engagement: a steady drip of seasonal aerial content, the course at peak fall, the patio in summer, the first snow on the cart paths.
Getting started
If your club already has aerial footage but it is not being used well, the fix is usually in the editing and the posting schedule rather than another shoot. If you do not have aerial yet, that is where to start. See the golf course page for what a club shoot looks like, or reach out and I will put together a proposal for your club.